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Update on WBD potential interest in WWE

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WWE Raw television rights are currently in negotiation, with recent reports stating it will be finalized ‘pretty soon’.

As previously reported, there has been a lot of speculation that WWE is negotiating with Warner Bros Discovery, with its current TV deal set to expire in September 2024.
With news that WBD and Paramount executives have met to discuss a potential merger, Dave Meltzer has provided a new update on WWE and WBD plans.

On the current episode of Wrestling Observer Radio, Meltzer was asked if a Raw to WBD deal was “still in play”, replying:
“It’s majorly in play. Absolutely in play, yes.
“Look, you know that in the TV world, having number one has its value over having number two.
“(In terms of) cost per viewer, Raw is so much more expensive than AEW, even if AEW had a big raise, it’d still be cheaper per viewer.

“Also the AEW viewer is a 13% higher money earner than a WWE viewer. There’s that value too which is rarely talked about.
“But in the end WWE is still number one and WWE also has the ability, whether on TNT or TBS, to raise the station average (ratings).
“With AEW, it’s a very successful show on Wednesday, it raises the TBS weekly average a little bit, but very little, where Raw would make a much bigger difference as far as raising the average and making the station look better in the rankings of the stations.”

It has also recently reported that WWE Chief Content Officer Triple H and WWE President Nick Khan met with WBD Chief Revenue and Strategy Officer Bruce Campbell for several hours on December 11, 2023.
Tony Khan has previously discussed the relationship between AEW and Warner Bros Discovery, noting the “great relationship” and that it is “going very, very well.”

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